If I was a PR man, which thankfully I’m not, Tony Blair would be my Way, my Untruth and my Light. He would be my Great Lord and my Inspiration.
His genius, I believe, was to invent political humility. Alright, it was probably fake humility, but it convinced more often than not. The quality was evident in his self-authored epitaph which he declared yesterday: “I did what I thought was right.”
There is something winning about a leader who admits he is an ordinary, fallible, mortal, who is simply doing his best. I noticed it years ago, when I saw Blair, the young opposition leader, walking around the BBC’s Broadcasting House. He was talking to a producer and a presenter, sprinkling his star dust on them, but really talking to them. Other politicians who came round were more other worldly. They weren’t rude, but they were somehow like other beings. They sort of swept in and out of the BBC. There was something regal perhaps even super-natural in their bearing.
I can tell you something about Gordon Brown. He is never going to say that he thought he was right. When Gordon is forced out to face the public, which not that often, he bangs on about how everything does IS right. He just goes on and on about his record which is not just right, but is THE BEST.
But the conversational tone, which is exemplified by blogs, is now the modern way of communicating. You can spin or not spin, but you have to talk across to people, not down to them. This is why Gordon Brown cannot win a General Election.
