Blog Relations » Portfolio

Edna Fernandes

Hugh — Tue, 11 Nov 2008 20:11:41 +0000

Edna Fernandes is a journalist who has published two well-received books on India. Before she came to us, her website was beautiful but had low visibility in the search engines. She also wanted to be able to update it herself without going back to her designer. To overcome these frustrations, we coded her design into WordPress.We also added a blog, improved the navigation, and made the text more legible.

Quick Indian Cooking

Hugh — Wed, 29 Oct 2008 16:51:57 +0000

Quick Indian Cooking is a lively blog written by Mallika Basu. Since starting her blog Mallika has become the rising star of Indian Cooking and is often in demand for media appearances. Her blog receives numerous comments and about 20,000 visits a month. The real credit goes to Mallika for her hard work and lively writing style – but we worked with her right from the start on this project to make sure that her efforts have been channeled the right way.

We suggested that she use a name and URL that contained key words – and she came up with “Quick Indian Cooking”. Mallika quickly understood the concepts of online networking – including linking out to other food blogs and commenting on them. All this helped her build up her network and get her blog known. (Some people find the concept of linking-out to other sites to be counter-intuitive, but it works).

We’ve added a few custom features to her blog – see the Ajax-powered gram converter in the sidebar, and the fly-up tips in the recipe archives.

Quick Indian Cooking really shows that blogging can boost your profile and get you known in your chosen field – and you don’t have to name your blog after yourself !

Storynory

Hugh — Wed, 29 Oct 2008 16:51:45 +0000

Storynory is our own podcast which provides free audio stories for children. It now serves around 250,000 downloads via the website and iTunes. The stories are a mix of traditional and original (written by Hugh). All are beautifully read by the actress Natasha Gostwick – and children all over the world are growing up with Natasha’s voice. The rapport with the audience and the feedback we receive is, well amazing. Storynory demonstrates our theory that if you build up a valuable resource on the web, then visitors will come and search rankings will do well for you.

BBC Russian Service

Hugh — Wed, 29 Oct 2008 16:51:08 +0000

Blog Project for BBC Russian Service

The BBC Russian Service faces constant interruptions to its radio transmissions – therefore its news website is all the more vital. We ran a project to reach out to Russian bloggers in order to reach a new audience and change perceptions of the BBC’s online service. The BBC faces the challenge of overcoming the (mistaken) view in Russia that its views are those of the British Government. The lively Russian blogosphere is a place where influential opinion formers express themselves in no uncertain terms. Therefore reaching out to Russian bloggers was a delicate but important task for the BBC which comes from a more neutral tradition.

Exbiblio

Hugh — Wed, 29 Oct 2008 16:50:18 +0000

Exbiblio is a high-tech start-up based in Seattle. We not only set up a blog for them, but wrote it for six months too. Our brief was to document the life or a start-up, and this involved traveling to Seattle on a regular basis to observe at first hand. You can read what Hugh wrote about the saga of Exbiblio here.