Blog Relations
Archive for the ‘Podcasts’ Category
Nielson NetRatings Online Marketing
Nielson NetRatings track online behaviour to understand consumer consumption beyond demographics. Alex Burmaster, European internet analyst, gives me his top tip at the online marketing show.
As usual, use the play button, download, or subscribe with iTunes (top left).
[audio:http://www.blog-relations.com/audio/alex%20nielson%20Netratings.mp3]
Campaignmaster email marketing
Email Marketing is NOT the same thing as bulk mail – so says Deepa Dhillon of campaignmaster, which specialises in Email, SMS, and Fax marketing. Deepa gives me her top tip at the Online Marketing Show.
[audio:http://www.blog-relations.com/audio/onlinemarketing/deepa%20campaign%20master.mp3]
Love and Hate the Internet
Selling on line is all about grabbing attention, right? This certainly seems to be the guiding philosophy behind many of those flashy websites that are still oh, circa 2000, and yet continue to appear all over the place. I think they are built to impress chief executives who never use the net, but want to have something “for the younger generation,” which is why they are so un-usable.
I was very pleased, therefore, to meet up at the Online Marketing Show with David Soskin, who runs one of the UK’s most successful ecommerce sites, Cheapflights. There’s absolutely nothing flash about it, but it is very usable and sells loads and loads of travel deals. I was also joined by web designer Margaret Manning of READINGROOM, whose clients include The British Library, and Cancer Research UK. Margaret specialises in accessible websites.
The audio is just under 10 minutes long. Use the button below, download, or subscribe to our podcast.
[audio:http://www.blog-relations.com/audio/accessible.mp3]
SEO Tip No 3
This interview from the Online Marketing Show is with Julian Walker of Steak Media. Julian and much of the team from Steak worked at Espotting Media which introduced pay per click advertising to Europe in 2000, before Google Adwords. So Julian is in an ideal position to see an Online Marketing Campaign from both sides of the fence.
[audio:http://www.blog-relations.com/audio/Julian_Steak_Media.mp3]
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