This interview from the Online Marketing Show is with Julian Walker of Steak Media. Julian and much of the team from Steak worked at Espotting Media which introduced pay per click advertising to Europe in 2000, before Google Adwords. So Julian is in an ideal position to see an Online Marketing Campaign from both sides of the fence.
[audio:http://www.blog-relations.com/audio/Julian_Steak_Media.mp3]
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The Second SEO tip a the Online Marketing Show comes from Colin Gillespie, Joint CEO of Search Marketing Agency, which is a specialist in Pay Per Click - which sometimes sounds a little like Paperclip, but which is at the cutting edge of advertising in these days when the money is moving online.
To hear Colin’s Tip, use the play button, or dowload, or subscribe to our podcast (top left) in iTunes or any podcatcher.
[audio:http://www.blog-relations.com/audio/onlinemarketing/colin_seo.mp3]
I’m official podcaster at the Online Marketing Show.
There are plenty of companies offering their Search Engine Optimisation services. I wanted to find out what are their Tip Tips for getting to the top of Google. First up, Mike Taylor of onlinemarketingjobs.
To hear Mike’s SEO Tip, use the play button or download. (If you have iTunes you can subscribe to our podcast top left).
[audio:http://www.blog-relations.com/audio/onlinemarketing/mike_taylor_jobs_seo_tips.mp3]
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Id3 Magazine have published my audio interview with Neil Dixon of Britcaster and Dean Whitbread of The UK Podcasters Association.
[audio:http://www.blog-relations.com/audio/id3mag/British%20Podcasters%20for%20ID3%20Magazine.mp3]
I caught up with them on Wednesday night at the We Media fringe event at the Zero One media centre in Soho.
The topic was the STATE OF UK PODCASTING but we ended up talking about who does eccentricity best - the Brits or the Yanks. I think in the process I managed to insult a good chunk of the British Podcasting scene, and Neil said one or two things that might get him into trouble with his American Wife. Dean told me that I was lucky to be still be vertical. But it’s actually a good natured chat after a very long day of conferencing.
I’ve included it in the Blog Relations feed, and I must get round to asking Neil to add Blog Relations to Britcaster.
ID3 Magazine - for podcaters - has announced that it’s ditching plans to launch as a paper magazine in the shops. Instead it’s saving trees by refunding subscribers and will become a “mere” website. They “underestimated” the complexity of the project.
Well I’m not too disappointed. I prefer a multi-media website to a PDF format, the way PodcaterIUser Magazine has gone. PDFs are too much bother for me, and have no interaction.
The self-interested good news is that they will share advertising revenue with contributors - of whom I am one.
My credentials at the We Media conference were for ID3. I’ve sent ID3 an audio interview with two leading British podcasters at the “We Media” fringe. Adam Curry didn’t show as billed for the main event.
[audio:http://blog-relations.com/audio/wemedia.mp3]
I restored my sanity after yesterday’s We Media conference with a few whiskies at the lively fringe event. Suw Charman was in full flood, laying into the conference - which made me feel a bit better about all the nasty things I said about We Media here on this blog.
There’s a lot of talk about how the Big Media and the Social Media can live together. Well I hope I’m not being indiscreet when I mention that Suw - who is a social media consultant - lives and blogs together with Kevin Anderson who works for the Big BAD Media in the form of the BBC World Service. So who better to tackle the subject of media “cohabitation” than Suw and Kevin?
This is an interview with Simon Nelson, Head of Interactive Radio at the BBC.
Download the audio here (right click and save )
Or use the play button to listen now
[audio:http://www.id3mag.com/funct/id3-2006-02-28-bbc-interview-simon-nelson.mp3]
Again I did this for ID3 Magazine, so you will hear their ident and signature tune at the start.
It is fifteen minutes long. Some of the things which he says are quite significant, I believe.
He speculates that on demand radio may one day equal or outstrip live broadcasting - and that is bound to change the way the BBC makes programmes.
The Ricky Gervais Podcast shows that in the future talent might bypass the traditional broadcasters. He says this is a significant challenge to the BBC, and then later he ponders whether Ricky Gervais is the exception not the rule.
He lets slip that podcasting might cause the BBC to rethink its traditional policy on what listeners find offensive (taste and decency) - especially given that Ricky Gervais has exceeded the normal boundaries.
He doesn’t seem to approve of those who charge for podcasts: “I don’t want to see a search for money undermine what’s an incredibly exciting development.”
He thinks the BBC should help independent podcasters, and even hints that one day it might provide training for them.
Apologies to subscribers to the Blog Relations Podcast who might be a little confused by the ID3 Magazine signature tune. I would have done the interview in exactly the same way for the Blog Relations podcast - but ID3 gives me some journalistic credentials and better access to interviewees. I also think ID3 is going to be a great magazine and will help make podcasting more mainstream, so I’m keen to help them.
I thought you might like to hear this audio report about a schools podcast which I put together for the new Id3 Magazine. You will hear their ident at the start.
Download the audio here (right click).
Or use the play button to listen now:
[audio:http://www.id3mag.com/funct/id3-2006-02-27-downsfm-hugh-fraser.mp3]
Last Friday, I visited The Downs Church of England School, where the ten -year-olds in Year Six make a super weekly podcast, Downs FM, under the guidence of their teacher, Mark Warner. After school I asked Mr. Warner and some of the children how they had benefited from the podcast. You will hear the children identify team work. Skills including listening, speaking in public, research, and writing scripts all come up to. I will be writing up more details for the first edition of of Id3 Magazine published in May.
In this podcast, we ask whether journalists and bloggers are friends or foes. You can download the audio here.
My thanks to Graham Holliday of Noodlepie.com who came up with the idea for this edition, and who even found his worthy opponent to debate whether journalists should or should not take to blogging. Graham is a journalist based in Vietnam, who also writes an excellent blog about the street food of Saigon - regular readers will know that we are fans. William Knight is a technology journalist who tried blogging in the early days, and decided that it was a big distraction from his real work. William lives in the beautiful town of Dartmouth on the coast of Devon in the South West of England.
We linked up Paddington, Dartmouth and Saigon over Skype for a friendly disagreement. I think that our chat reveals quite a bit about how the media is changing, and where old and new media meet and diverge. I thought it was interesting to hear the hack’s point of view, rather than that of the media owner’s. Although naturally I’m inclined to support the journo-blogger, William sounded some important warnings that I think every blogger should heed.
By way of a show note, there’s a great blog that came up in the conversation - Lives in Focus in which a journalist has put together video, audio and photographs to cover one story in great depth - the effect of India’s new patent laws on HIV sufferers.
Graham is about to use his blog to post all the background material to an article he’s writing. Should newspaper journalists be doing this sort of thing to give greater depth to the stories they cover? Or is it simply not worth the time and effort? And are you prospecting for Fool’s Gold if you think you can make a nice living out of Google Adsense? Let us know what you think.
Talking of money, please feel free to buy a Valentine Day t-shirt or a mug from Cafepress in our side bar. They are not our shops, but we earn a commission! And if you are interested in earning money on top of your day job, please fill in the Make More Money Survey that we are hosting. That won’t cost you anything.
The duration of the audio is 22 minutes.
Not all MP3 players provide the same options, so like most electronics it pays to do your homework on electronics before you make any purchases.
This podcast is a double interview with Microsoft Geek Blogger Robert Scoble and Hugh MacLeod, cartoonist, business guru, and blogger. You can download the audio here.
The picture shows The Scoble business card. You will note it does not bear the Microsoft logo, but a doodle by Hugh. Robert has been doing a European mini tour, covering Ireland, where he seems to have visited various breweries, Wales where his paternal ancestors come from, and France, where he delivered the key note speech for Les Blogs. On Saturday, Hugh threw a Geek dinner in his honour at The Texas Embassy - a restaurant here in London. Hugh is American, but he went to School in Scotland, and now lives in Cumbria, in the North of England.
Hugh has some great business maxims and succinct expressions on his blog. I decided to bounce some of them off Robert and see where the conversation took us. One thing that came out , was that he has turned down some better paid job offers to stay at Microsoft. So there are those who have tried to lure away the Scobleizer blog.
The podcast is almost 20 minutes long. There will be a few more little pieces from The Geek Dinner in a later podcast, including some words with Ben Metcalfe - and not all of them are four letter ones.
Sometimes picking between MP3 players can be hard, but thanks to electronics websites there are plenty of reviews on various electronics you can read before buying anything.
Well this is a bit of a podcast disaster. The Worst Ever Podcast, to quote Top of the Pods. If that does not put you off, you can still download it here.
I recorded a great interview with Molly E Holzschlag at a Geek Dinner in her honour here in London last night. That’s The Molly, as one of my absolute favourite bloggers whom you can read at Molly.Com. She’s a web developer and guru, but she opens up her life and her personality on her blog, and in real life, she’s just like her blog (wonderful hair and all).
Well I was walking back home along a very frozen Oxford Street with my headphones clamped over my ears to keep them warm. I was listening back to the interview, and thinking it was really great and congratulating myself for recording her so clearly against the very loud noise of the Hoggs Head Pub. But only a little way in - after really just the warm up - the interview conked out.
I was listening to it all the time while recording through my headphones. I know I captured her voice. My best guess is that I didn’t give the Sony Minidisc enough time to save the data. Probably had one too many beers. The Minidisc is fairly idiot proof, but unfortunately it isn’t quite drunk proof.
So apologies, it’s more of a snippet than an interview. And then we give you an update on Storynory.
If this was the BBC, I would just cover my tracks, cut out a few seconds, and tell my boss that I grabbed “a great clip” of Molly. But in the spirit of podcasting, I let the tape run out in mid sentence…..
Publishing and digital are finally coming together. I also believe that free is the way forward - and that advertisers will start to look at buying slots in digital books. From Bologna.
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