Media

Audio Ads from Google

Google has announced that it’s experimenting with audio ads through its Adsense service. Initially it’s helping advertisers buy space on radio stations, but why not podcasts next? There may also be an opportunity for podcasters to produce audio ads for those advertisers who don’t yet have their audio plug ready. I would have thought selling simple endorsements / sponsorship would be the audio equivalent of a classic Google text ad. All in all, a significant development for the commercial future of audio.

Press Gazette Closes

The Press Gazette is to close after 41 years reporting on journalism, mostly in the UK. No reasons were given. In a way, its surprising it’s lasted so long. Classified Ads for British journalism jobs go straight to Monday’s Media Guardian. I suppose there are so many media pundits blogging away for free these days, that the competition was almost limitless. Still, I think if you wanted to really know what was going on behind the scenes in British journalism, you had to read the Gazette. It will be missed.

Podshow Goes Big on video

Interesting to see that Podshow’s slick new site is putting a big emphasis on video, and is calling itself a “media network”. Deeper in, you’ll find that a lot of the content comes from “across the net” i.e. from YouTube. In the UK Podshow has teamed up with BT and is looking for video-on-demand talent.

We still believe that there’s a lot of demand for audio - it’s a very special medium - but there just isn’t enough top-quality speech talent in podcating.

At the minute video is hot even when it’s crap, but soon quality will rise to the top. It’s the same with audio. People will try out cheap and easy podcasts and then stop subscribing. You have to aim to be up with the best of them - and that means the BBC and NPR. It means a lot of time, thought, and effort and little up-front reward. This is essentially the story of why the indies are losing out in the podcasting wars and moaning about it over on Britcaster.

John Humphrys in Basra

I’m usually looking after the baby first thing in the morning, and only able to listen to BBC Radio 4’s Today Programme in snatches, in between shovelling porridge into his mouth and playing with his musical caterpillar. I heard enough to realise that John Humphrys reports from Basra were something special, and I’ve just been listening back to them on the Internet.

This is classic radio reporting. There is no need for pictures as the sounds and the descriptions do the job for you. Humphrys - who is normally in the studio back home - describes the desolation of the Basra Air Station, the worst sort of dirty gray desert, the acrid stench of the oil flares that get in the back of your throat, the discomfort of wearing a flack jacket in the heat, and the frustration of not being able to wander out beyond the razor wire and sandbags because ‘out there’ you are a target. These are all the details that the hardened war correspondents brush off with bravado, but which make it real to us softies back home. His work is hampered by regular rocket attacks.

He talks to real people, like the surgeon who says he can ‘have a go’ at any kind of emergency operation, and he takes a journey in a convoy with Lance Corporal Carl Rose who explains how the convoy must keep moving at all costs, and any civilian car in the way had better get off the road. Naturally this causes resentment, and shows why the troops are ‘part of the problem’, as Britain’s most senior British solider said recently. But it’s not all bad. The Lance Corporal graphically describes a visit to a village where they received a friendly reception from the kids and the local sheik. Other soldiers talk about the back to back tours of duty. You get a sense of an army of immense professionalism and dedication, but which is over stretched and under equipped, and not really making much progress. A female surgeon speaks of her anger that soldiers are badly wounded while travelling in the Ministry of Defence’s snatch Land Rovers. Another solider describe a ‘bad day” in which a mortar fell five feat away from him.

Humphrys reports are far more evocative that the one minute 30 seconds we get from Iraq on the evening TV news. They demonstrate the power of audio when done well. People’s voices somehow go right to the essence of who they are, without the distraction of pictures. The BBC still does audio better than anyone else. Of course a producer has spent days, possibly weeks, setting up the interviews, arranging the schedule (not to mention security), thinking about ambient sounds and locations, imagining how it will all fit together, and then painstakingly editing it and mixing it, which is a very time consuming process.

Podcasters shouldn’t get too above themselves. They’ve still got a lot to learn - though no doubt one day they will produce something as good as this.

Borat On You Tube

Is it now possible to launch a movie without deleted scenes, trailers, and extracts on YouTube to tease the audience?

YouTube is also great for releasing deleted scenes.

Edelman Learns…

Edelman has been smart and admitted that it’s paying for two more Wal-Mart Propaganda blogs.

Here at Exbiblio I read a motto on one engineer’s wall, “The truth will set you free, but first it will piss you off”. This is so true of transparent blogging.

Well done Edelman for facing up to this particular writing on the wall. That’s knocked a few years off your sentence in the Bloggers’ Re-education Camp.

Kazakh PR Strategy for Borat

boratKazakhstan has been grappling with a PR Crisis even even great magnitude than Edelman / Wal-Mart. How should the former Soviet republic respond to being mercilessly mocked by Borat? First they shut down his website, http://www.borat.kz, but he just set up another one, http://www.borat.tv. The more they try to counter his cheeky jibes, the more ridiculous they look, and the story keeps on running. So now they’ve dreamed up a better strategy: invite Borat to their country. There’s a risk that he might use the opportunity to mock them further, but it’s more likely that a friendly gesture, and some “education” will make him feel the odd pang of guilt, and take the sting out of his jibe. The ancient PR Guru, he say, Keep your friends close, and your enemies closer.

Murdoch Could Lose Control

We are feeling the first tremours of what might be a media earthquake. Rupert Murdoch et famille might lose control of the News Corps Empire. UK Press Gazzette reports that shareholders of the Ozzie World Dominating Media Company might vote against keeping the “poison pill” that deters takeovers.

John Malone of Liberty Media already has 20 per cent of the stock, and would like more, much more. The shareholder meeting is on Friday. It’s sure to be a good one.

See 18 Doughty Street- but hear it?

A “new” type of political tv channel launched today here in the UK, 18 Doughty Street named after the same London street where the Spectator used to live, and where I once worked on the far less prestigious Money Week, now defunct (there’s another publication of the same name now).
I hate to gripe, but video people often forget that there’s not much point in seeing somebody, if you can’t hear what they are saying.  The audio track on the  programme I tried to watch starts with a hooter, and goes on to sound like a man in a bath.  I didn’t stay with it for more than a few seconds.

As Matthew Lynn was saying to me the other day, video is actually better on the TV.   It’s so much more comfortable to sit back and watch a good picture.  TV isn’t dead yet.

Pod Attack

Apple is targeting businesses that use the word “pod” as in iPod. I have to admit that we have parked a domain called “murderpod” which we hope to use one day (not for nefarious deeds, I hasten to add). I wonder if PodShow? or numerous other podcast spin-offs have received letters from Apple’s lawyers.

Years ago, I used to be telephoned by the likes of Biro and Hoover when I let their tradenames slip into print out of context of their business. How foolish! I always thought, and still do. When your name becomes part of the language, you have truly worked your way under the skin of the public. It’s not something to discourage. Apple should be proud that it’s put pod into currency, and Google should be proud that we are busy Googling all day

NY Times and blogs

It seems like only a few short months ago that bloggers were frequently accused of feeding off the mainstream news media. Now it seems that the roles have been reversed.

Here is in Seattle for another visit to Exbiblio, I
begin my day in a coffee shop (where else?) reading the magisterial New York Times. I’m struck by how many stories stem from blogs. On page one, the felling of senator Joseph Lieberman in a Democratic primary mentions that his blog went down in suspicious circumstances, and adds that his opponent’s victory, “marked the first time that liberal political blogs, after playing an increasingly noisy role in Democratic politics, have been associated with a major winning campaign.”

The story about the Reuters picture of smoke over Beirut, apparently doctored, also gets a headline “Bloggers drive inquiry on how altered images saw print.”

Not surprisingly, Some say that Bloggers are now doing journalists’ work for them.

The AOL leaked search results story was also broken by bloggers and makes a front page follow up story, after a New York Times journalist tracked down and spoke to a woman whose searches had revealed her life and interests in great detail, almost like a map of her waking thoughts. This at least seems like some very good work by a journalist, and I doubt that a blogger would have taken to trouble to go into so much depth. Newspapers can still win on colour and human interest, but I don’t think the high-minded US media normally excel in that department. The NY Times is remarkably thin on features. Most of it could have been written by a Reuters or AP reporter. US editors are going to have to hire talented and individual voices, as well as take an interest in human nature, rather than just politics and world affairs - because quite frankly, I read most of their news yesterday.