Blog Relations
Feedburner Bought By Google
Feedburner has achieved the ultimate web.20 dream of being acquired by Google for a rumored $100m.
It seems that the first fit is between Google’s Analytics Tool – for measuring website visitors (and what they do when they get to your website) – and Feedburner’s charts for measuring the popularity of RSS feeds. I don’t think anyone doubts that bringing these tools together will produce a wonderful set of stats all in one place.
We also wonder if Feedburner’s long promised program for adding sponsors to Podcasts will be rolled into Google’s AdSense program… Not to mention RSS Advertising in general. This has to be where the value is for Google.
Well it looks like Google is going to be even more at the center of my working life from now on…. In fact most things I do online these days are Google… Thank Goodness that WordPress is still independent, so at least I do something that isn’t Google.