The question we get asked most about our Storynory podcast is “What’s your business model?” At the Bologna Children’s Book fair last week, we explained it to a journalist from The Bookseller magazine. This is what she wrote in this week’s edition:
Free digitalbooks from Storynory.
Ghost writer Matthew Lynn and Hugh Fraser are offering free digital audiobooks in line with a mission to become “the Arctic Monkeys of children’s publishing”. Their website, Storynory.com, offers free-to-download retellings of classic fairytales and Greek legends, presented by a series of characters including Prince Bertie the Frog and Tick Tock Turkey. They are hoping to launch books and other media formats featuring the characters. Some 120,000 downloads are made from Storynory.com each month.
That’s it in a nutshell.
It’s been a reasonably good time for publicity. I was quoted in Newsweek , no less, recently about our Save Christopher Robin Campaign. Unfortunately it didn’t mention Storynory directly (”Hugh Fraser on his blog”) The lesson from Newsweek is always to give a journalist a snappy description of who you are and who you represent. I should have known that, having been one myself. Silly me!
We also looking out for a mention in the June edition of Nick Jnr Magazine which has a huge circulation in the US.
You don’t need a background in business administration to be successful but the extra knowledge can’t hurt.
