Blog Relations
Kawasaki on Social Media
A really interesting interview about what social media means for marketing with Guy Kawasaki on Podtech. He mentions a panel of teenagers who hardly ever see a TV ad, don’t use email much, but do send 1,400 texts a month. They still read magazines though, and buy products they read about in print online.
He reveals that he should work first on his book, then on his blog, then on his email – but he answers email first, then works on his blog, then works on his blook. (I recognise this – I find email addictive). He wants to write a book called “How to Change the World” (the new name of his blog). He says there’s a difference between “changing the world” and doing something BIG. It’s not just for megalomaniacs who want to build billion dollar companies – but it could be for a campaigning blogger. I think I’m going to read it – if he ever finishes his emails! By the way, he reveals that he makes $4000 a year in advertising from his blog – but it also brings people to him who want marketing advice, and he often takes 0.5% or 1% in options. He says, half jokingly, that it’s the new model for blogging. You build such credibility that people want to give you equity for advice.
Hugh, thanks for listening to Marketing Voices and taking the time to comment. I was also impressed that Guy had this new model (not so new in startup consulting land) but creative nonetheless. Guy was a fun and wonderful interview and since many have asked me since then ..”what was that chirping sound in the background” i will make sure i leave a note …it was his son coming into the house and not realizing we were recording and he was happy and singing …like a bird! Pretty cool and Guy is just as warm and delightful as he seems on the podcast.
american red cross volunteer dental assistant program
easy to make peanut butter cookies
pittsburgh musicians classified