Audio Ads from Google

Google has announced that it’s experimenting with audio ads through its Adsense service. Initially it’s helping advertisers buy space on radio stations, but why not podcasts next? There may also be an opportunity for podcasters to produce audio ads for those advertisers who don’t yet have their audio plug ready. I would have thought selling simple endorsements / sponsorship would be the audio equivalent of a classic Google text ad. All in all, a significant development for the commercial future of audio.

This entry was posted on December 12th, 2006 and is filed under Advertising, Blog Home, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.