Shel on the FIR Podcast notes how the new venture that he and others are involved in (Crayon) has had a warm reception from the blogosphere, including “competitors”. This is one of the rather nice things about social media. We all recognise that we have a common interest in each others’ success - (though we can’t help crowing when the big boys f-up). The more that businesses experience the benefits of transparent and frank conversations with their employees, business partners, and customers, the more likely they are to understand and want blogs, podcasts, etc in general.

It’s also a tribute to the way Shel and Neville have built up a network of online contacts who feel well disposed to them. This store of goodwill is invaluable. Blogging is such a great networking tool. I do believe that a podcast is, if anything, even more powerful than a blog, because people really feel that they know you when they hear your voice regularly. Of course a blog is a great companion to a podcast.

P.S. Matthew and I see ourselves as a nascent media company that does consultancy to fund ourselves in the meantime. Recently we were told on good authority that we have the UK’s second most listened to indie podcast (storynory). I have no means of confirming that 2nd biggest claim, but it’s nice that we are thereabouts. More humbly, if anyone, including Crayon, would like some top audio production skills, including mixing and editing packages and documentaries, not to mention working with actors (both of which most podcasters are not too comfortable with), then we are at your service.