Blog Relations

A very good reason has come up to get myself equipped as a Second Lifer. My old computer’s video card wasn’t up to it, but there’s no excuse now that I’m using a new MacBook. On Thursday a new social media consultancy called Crayon is going to be launching with a presentation in the parallel online universe of Second Life. It’s a smart move. Reuters has just open a virtual bureau there. Wide coverage seems guaranteed. The people behind Crayon have been cleverly unveiling it in stages, like a striptease.

Crayon is a venture between Neville Hobson, Shel Holz, Joseph Jaffe, and CC Chapman. All are great communicators in the social media sphere. I like their motto, Our client is not the consumer, it’s the truth. The only trouble with this motto is, of course, that not everyone sees the same truth. Still, I think we know what they mean. The recent Edelman saga shows what it is not. My own motto at the moment is “The truth will set you free, but first it will piss you off.”

So far Crayon’s had a very smart pre-launch campaign. I’m going to be following their fortunes, because I’m sure there will be much to learn from them. I hope to catch up with the Crayon people at the virtual launch, having missed out on meeting Neville in the pub last week. I don’t suppose the beer is quite so good when you have to imagine it.