Kazakhstan has been grappling with a PR Crisis even even great magnitude than Edelman / Wal-Mart. How should the former Soviet republic respond to being mercilessly mocked by Borat? First they shut down his website, http://www.borat.kz, but he just set up another one, http://www.borat.tv. The more they try to counter his cheeky jibes, the more ridiculous they look, and the story keeps on running. So now they’ve dreamed up a better strategy: invite Borat to their country. There’s a risk that he might use the opportunity to mock them further, but it’s more likely that a friendly gesture, and some “education” will make him feel the odd pang of guilt, and take the sting out of his jibe. The ancient PR Guru, he say, Keep your friends close, and your enemies closer.
-
Latest Posts
Virtual Tour of London
I went to the Social Media Cafe and found myself on a 360% virtual tour.
Read more...Blind Users
I’m sitting in cafe or British Library, working on coding up Sophie’s fab new design for Storynory. I was just interrupted by a Skype user I did not know. I was a bit suspicious at first, but then delighted to find that I was chatting to a Storynory listener - born in [...]
Read more...Storynory in Korea
Storynory has been written up in one of Korea’s leading national daily newspapers.
Read more...Storynory in Afghanistan
A while ago I was contacted by Noorjahan from Afghanistan. He asked me for permission to translate and publish Storynory’s version of the Golden Goose in the Dari language.
Read more...Twitter killed the blog star?
Blogging is not dead - but it’s true that Twitter has taken over some of the functions of blogging, including the trivia and the bilge.
Read more...