I’m glad that Mallika is doing well with her Quick Indian Cooking blog. She wrote her first post on September 21st, and you can see from the active comments that she’s building a following with her fiery style. We helped her set it up, and give her a little advice about the technicalities of blogging, but Mallika came up with a great idea. It’s a niche (Indian cuisine) but it’s a subset of an active blog community (cooking and food). This means she’s part of a network and that’s the life blood of a blog. Top food blog Noodle Pie gave her a rather cheeky but welcome link recently.

The following table from Google Webmasters tools shows that she’s already showing up well for relevant search phrases. This shows the importance of having a well focused subject to blog about, as well as a good url, title, and description, all of which Google loves.