Comments on: Wal-Mart Edelman Blog Blunder

By: Edelman Merges Digital Units; Strives for “Authentic Communications” «

Wed, 05 Mar 2008 15:39:33 +0000

[...] Communications.” I guess “authentic communications” is the opposite of the work it did for Wal-Mart. [...]

By: Wal-Mart Finally GETS blogging! «

Wal-Mart Finally GETS blogging! « — Mon, 03 Mar 2008 20:44:00 +0000

[...] since their blog at the time didn’t even allow commenting, not to mention their fake blog/Edelman PR disaster. Despite their record, it turned out their PR guy was right when he asserted Wal-Mart’s [...]

By: PR and Blogs « Lelmotx’s Weblog

PR and Blogs « Lelmotx’s Weblog — Wed, 03 Oct 2007 01:22:41 +0000

[...] PR and Blogs One of the things that struck me as I read Scoble & Israel is how well blogs worked in the PR world. And then I was reminded of recent incidents involving Edelman and Wal-Mart. [...]

By: chumbawumba

chumbawumba — Fri, 11 May 2007 10:20:51 +0000

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By: Social media and internal communication « Death to internal marketing

Social media and internal communication « Death to internal marketing — Thu, 02 Nov 2006 19:59:23 +0000

[...] I’m finding the various RSS feeds, blogs about Social Media, White Papers from Edelman on how to manage and use Corporate Blogging (yeah, their WalMart thing was useful to their reputation in this arena) interesting reading.Â Thinking of re-naming this blog “JOHNNY COME LATELY” or “BANDWAGGONER”.Â [...]

By: Hugh

Hugh — Fri, 13 Oct 2006 22:11:01 +0000

It’s a pity Neville learned about this minor-hickup on the FIR podcast from me. He’s a true gent among bloggers and podcasters, and I admire the podcast that he and Shel do tremendously.

By: Questionable judgment by Edelman in fake blog fiasco at NevilleHobson.com

Questionable judgment by Edelman in fake blog fiasco at NevilleHobson.com — Fri, 13 Oct 2006 20:25:19 +0000

[...] What brought this story to my immediate attention was a post earlier today by Hugh Fraser in which he noted: […] Interesting to hear the take on this in the For Imediate Release Podcast. It gives an impression of the confusion this debacle has sowed in the PR World. Presenter Shel Holtz rightly expresses sorrow and regret that Edelman should cock-up like this, then co-presenter Neville Hobson reports on how nice it was to meet Richard Edelman in London last week. Presumably Neville recorded his piece before this news broke. [...]

By: The Writing On The Wal » Blog Archive » Is Edelman the Wal-Mart of PR Firms?

Fri, 13 Oct 2006 19:11:45 +0000

[...] Blog relations: Edelman reminds me of running journalism courses in various parts of the world. The students nod and say lots of intelligent things in the discussion, but when they go out and do their stuff, they come back with material that does the opposite of all that we talked about. This is exactly what Edelman does in the blogosphere. [...]