Wal-Mart Edelman Blog Blunder
Very nice of someone to write a blog about how you can travel across the USA and always park overnight in a Wal-Mart car park for free – nice for Wal-Mart that is.
I started thinking about all the other amazing things there are to see in this vast country of ours. And then I started thinking about how Wal-Mart â€” one in every town, practically â€” lets you park overnight for free.
Pity it reads just like typical PR rubbish. Hold on a minute, it is PR rubbish! It turns out that this idea was cooked up by the Edelman agency – the same Edelman whose boss writes a blog, and that hired a slew of PR bloggers.
Interesting to hear the take on this in the For Imediate Release Podcast. It gives an impression of the confusion this debacle has sowed in the PR World. Presenter Shel Holtz rightly expresses sorrow and regret that Edelman should cock-up like this, then co-presenter Neville Hobson reports on how nice it was to meet Richard Edelman at a blogger meet-up in London last week. Presumably Neville recorded his piece before this news broke.
Edelman reminds me of running journalism courses in various parts of the world. The students nod and say lots of intelligent things in the discussion, but when they go out and do their stuff, they come back with material that does the opposite of all that we talked about. This is exactly what Edelman does in the blogosphere.