Blog Relations

I haven’t said much here recently about our Exbiblio project. I’m off to Seattle again this Sunday – a rather last minute decision, but it seems that things are getting interesting there.

Some of my posts on the Exbiblio blog have been a bit too wordy. I sometimes pull my punches a bit. It feels so rotten to keep bashing away at a brave and admirable company that is behind schedule and over budget, and facing some tough decisions – especially as they are paying me to write about them.

They have some interesting perspectives on doing business – and not least an absolute faith that it’s the product that counts most, not necessarily how you market it. In fact, they don’t really like the idea of traditional marketing – and they wouldn’t have asked us to blog about them if they did! They are prepared to reveal their finances, design plans, more or less anything. They are building high-tech hardware, and that’s a notorious drain on the resources of a small company.

At least one thing. Exbiblio contrasts well with those companies that pay fake bloggers to write nice things about them.