Out Links and SEO
I’m in the mood for SEO tips. Most site owners realise that in-coming links are all important to Google. You can’t get enough of them. It’s less obvious that out-going links can help too - well at least I’m fairly certain that they do.
When Google looks through your webpage, it pays particular attention to links. It rates these higher than ordinary content. You can tell that this is so, because search results tend to show up links in the brief summary of content.
So to use an example (as usual) from our own work - on Storynory we are publishing an audio book of Alice’s Adventures in Wonderland. It’s our biggest project and we want people to find it. There are loads of other audio books about Alice, so the competition is strong for a search phrase like “Alice in Wonderland Free audio”. In the post, I’ve included three outgoing links to the best Alice background sites I could find on the net. This is a good service to our users - it also helps us with Google.
Incidentally, I’ve also made sure that the key words appear in the URL. I hope these SEO tips help people. I knew nothing about this subject a year ago, and Search Optimisation Companies charge a lot for their wisdom. It’s largely true that common sense and good content win through in the end.
10. March 2007 at 20:08
hi
i have a little question
if u put 3 out going links to alice sites - it isnt good for your PR but it is good for google to recognize your page as an alice site content? did i get you right?
i mean,if i have a page with 10 out going links to other sites about same topic, should i put them with nofollow (so PR will be better) or put them without the noffolow so it is better for the content?
10. March 2007 at 23:11
Dudi,
You can always put out links with target=_blank, so they open in a new window and leave your site open in a window.
In general, I believe if you give people good content and good out links, they will come back to you anyway
10. March 2007 at 23:35
hi
well,i do put the _blank and i also think i have good content. yet i want more people to come from google and i need better seo for that. so i need to know what is better for seo.
18. April 2007 at 13:09
Great artical.
You can find also a graet summery:
http://www.seomoz.org/article/search-ranking-factors.
This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google’s ranking algorithm (the method by which the search engine orders results).
17. February 2008 at 21:23
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