Another short word about Quick Indian Cooking. Its author, Mallika, came up with the title and URL - even though we said she would never find a free address as good as that. But beforehand, we advised her to look for a URL with key words for search in it. It’s really important to get Search Engine Optimisation right from the start. Google looks at the URL and then the title at the top of the browser before most other other things. It takes a few months to kick in, but when it does, it’s hard to beat a site that has those vital key words in its url. Look at the success of cheapflights.co.uk for example. When people start to link to the site, they are likely to use those words, and reinforce the effect.
So this is our top SEO tip. Get the web address and title optimal for search.