SEO Words in URL
Another short word about Quick Indian Cooking. Its author, Mallika, came up with the title and URL - even though we said she would never find a free address as good as that. But beforehand, we advised her to look for a URL with key words for search in it. It’s really important to get Search Engine Optimisation right from the start. Google looks at the URL and then the title at the top of the browser before most other other things. It takes a few months to kick in, but when it does, it’s hard to beat a site that has those vital key words in its url. Look at the success of cheapflights.co.uk for example. When people start to link to the site, they are likely to use those words, and reinforce the effect.
So this is our top SEO tip. Get the web address and title optimal for search.





2. October 2006 at 15:42
Wise words. I just ran a search for Quick Indian Cooking and my blog came up third on the list - in barely a month. Just reinforces your point about vital key words…
2. October 2006 at 17:19
Hi Mallika, That’s sooner than I expected. Don’t be worried if it doesn’t work every time. Google dances around for a while before settling down.
13. February 2007 at 16:09
Thanks, this works just great for me!