Storynory in August
Our Storynory podcast continues to grow, with 44,361 downloads over the past 30 days according to Feedburner, which measures users reaching us via services such as iTunes. We find it hard to keep tabs on the additional downloads that come directly off the site, but we think we can safely add another 10% to the figure. On our best day (last Monday) we had 2688 downloads off the feed. This kind of circulation would be impossible with just a traditional website. It’s iTunes that brings us the listeners, and now we are heading the new Kids and Family section in the Uk, that gives us some additional prominence.
iTunes rules the podcasting roost. 61% of our listeners are using iTunes Windows. 30% are on iTunes Mac. Juice has 2%, Yahoo and Bloglines both 1%. We don’t seem to get many at all from the podcast directories, which is our weakest point.
31. August 2006 at 17:17
That is an interesting analysis. About a year ago (27 August 2005 to be precise), I commented on our blog that there was an iTunes effect on the uptake of our own podcasts - a couple of months after the launch of the podcast version of iTunes software.
Despite the mighty clout of Apple Inc., you can never underestimate the role that other podcast directories actually have in promoting podcasts. Often they include links to iTunes for podcast channels but don’t get any credit for this!