This one is timely. The Internet Advertising Bureau (iab) has just released figures showing ads rushing online on both sides of the pond. In Q1 2006, the online spend in the US was $3.9 billion representing a 38 percent increase on the same quarter last year. In the UK, the report predicts that online advertising will overtake the spend on newspapers by the end of the year.
Against this healthy background, Dan Redfearn of the iab gives me his top tip at the online marketing show.
[audio:http://www.blog-relations.com/audio/onlinemarketing/dan%20internet%20advertising%20bureau.mp3]
One Comment
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