Email Marketing is NOT the same thing as bulk mail - so says Deepa Dhillon of campaignmaster, which specialises in Email, SMS, and Fax marketing. Deepa gives me her top tip at the Online Marketing Show.
[audio:http://www.blog-relations.com/audio/onlinemarketing/deepa%20campaign%20master.mp3]
Publishing and digital are finally coming together. I also believe that free is the way forward - and that advertisers will start to look at buying slots in digital books. From Bologna.
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