Neville Hobson is asking why there are so few British business podcasts? I think the answer is that it’s early days. The word “Podcast” might have got into the dictionary last year, but it’s round about now that it’s filtering into the British consciousness. As Neil Dixon and Dean Whitbread said in last week’s interview with me for ID3, now the big media have got in on the game, (Guardian, Sun, Telegraph, BBC, etc), podcasting is getting some new buzz about it, and that benefits all podcasters and would-be podcasters.

See Nev’s comments section for British businesses (well a British branch of German business in one case), BMW, Thompson Holidays, Jamie Oliver/Sainsburys, who have got into the medium. Elswhere, GM, Mercedez, IBM, Sun Microsystems, Whirlpool are at it. It’s not too bad a list for an emerging medium. And let’s not forget Nev’s own excellent, Anglo/American For Immediate Release.

My prediction for the rest of 2006 - there are going to be quite a few more British Business Podcasts.