Simple Sponsorship for Podcasts
There are a lot of grumbles that there is no “AdSense” for podcasts - a cheap and simple way for advertisers to reach a portfolio of podcasts. But I notice that on the “Monatize” tab of Feedburner, there is a message promising help for podcasters soon.
Feedburner holds out the best hope yet for podcasters who want to make some money this way. By providing an excellent, and largely free, service, it controls the distribution of over 47,000 podcasts through iTunes, Yahoo, and other podcatchers. You can see how Feedburner could tag a sponsorship message onto the beginning and end of a download. A sponsor could buy 100,000 downloads across four programmes of their choice, just for example. Feedburner could do the reckoning up.
Watch this space. I think it’s going to be an interesting development.
