Google Rank
Since we launched Storynory (our children’s story podcast) in mid-November, we’ve been waiting patiently for Google to come along and give it a page rank. You need a free Google toolbar to check this. (The toolbar is worth it just for the spell checker). Google doesn’t rush to settle on a rank of a page’s importance, but I’m glad to say that it’s finally awarded 6 out of 10 to Storynory.
We’re pretty pleased. This result after just three months of existance on the web is largely due to a great Blog Relations campaign by my colleague, Matthew Lynn, who has been working hard at making sure that lots of relevant blogs in education and parenting know about Storynory. Once they started linking to us, a couple of a trade magazines, School Library Journal and Publisher’s Weekly, wrote up Storynory. After all, the best way to boost your rank on Google, is to have lots of in-coming links, so long as they are genuine ones. Blogs are famous for linking to each other, and it follows that a Blog Relations campaign is a great strategy on the web. Beware of Search Optimisation Companies. Most of what they do is rubbish.
Two conclusions; you have to be patient with Google; and Blog Relations works.
P.S. One other possible conclusion. It may well be that Google likes rich media content such as audio files. This makes a podcast ideal for Google ranking.
