Paul Berger has written an interesting piece in the Online Jounalism Review about why blogs have yet to take off in Britain in anything like the same way they have in the US. He has some interesting statistics. Whereas some of the big American blogs have a 100,000 or more hits a day, none of the British bloggers he knows about manage to get above 2,000 or so. His explanation is that the dullness of much of the American media means there is a hunger for more opinionated writing, and there is certainly some truth in that. But it might also just be that the UK is slower to catch on. The trend towards new media replacing old is just as strong in the UK as in the US - maybe it is just a matter of time.
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One Comment
I don’t think you have to look further than the take up of broadband. BT have been criminally slow in allowing competitors access to the “local loop”. In the US the highly competitive telecomms market has created a thriving environment for broadband top flourish. Now that BT has finally recognised that it is sitting on a BB goldmine, things will change, including a rapid pick-up in blogging.