Bloomberg Pod
Another sign of the rising influence of podacasting comes wiht the launch of podcast by Bloomberg, one of the biggest financial news networks in the world (To declare an interest, I also write a column for them). Bloomberg is one of the smartest operators of new media in the world, and, of course, already has the content through its wire service, TV and radio stations. One of the interesting things about Bloomberg is that has never been bogged down by owning any old media, so it doesn’t have to worry about eating into its own revenues. Indeed, the way the web and podcatsing is developing, owning old media may well be more of a hinderance than a help — a cautionary thought for all the old media companies buying up new media properties.
