Brand Blogs
The International Herald Tribune is running a fascinating piece about brand blogs today . In the US, there are a whole series of blogs devoted to companies such as Disney and Stabucks. The point is that they are not necessarily aggressive. They are just being set up by people who use the products, and want to swap information with other customers. The way these blogs are emerging is as marketplace conversations - and pretty big ones. One devoted to the viideo rental firm Netflix now has 100,000 visitors a month. The companies that learn to co-operate with these blogs are, I suspect, going to be the businesses that do best in the next decade.
