Death by Blogs

You can always trust an advertising guy to coin a phrase. Neil French, the creative director of the advertising giant WPP, resigned last week, after some unflattering remarks about why women weren’t suited to senior jobs. It was he complained “death by blog’. It was an accurate enough description. Some bloggers picked up on his remarks, and within days French had little choice but to step down. There are two interesting points about this saga. Thge first is that executives are going to have to think a lot more like politicians. They will have to wach what they say all the time, since any careless remark may be picked up and turned into a ‘gaffe’. The second is that blogging may be used to enforce a kind of grey, political correctness, in which nobody is allowed to say anthing. That won’t necessarily be healthy.


 
 
 

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