Companies may be suspicious of blogs, but Cable & Wireless broadband unit Bulldog has shown it is not scared of anything - maybe that why they named if after a particularly fearsome dog. Bulldog has some interesting products - I’ve been tempted by the leaflets through the door myself - but notoriously poor service. It makes NTL look good, by all accounts. Its flaws were lovingly detailed at www.my-bulldog-hell.co.uk. But now, it what must be something of a first, Bulldog has teamed up with its critics. The site has started discussions with Bulldog, bringing problems to their attention as they crop up on its forums.

“As you can see it looks like Bulldog are keeping to their word and are keen to sort the issues we bring to their attention. If you have an ongoing issue that you’d like sorting then please feel free to start a thread in our forum so we can help, ” announces the site. “We also now have Bulldog staff registered on the site who can help with technical support issues - we hope that over time more Bulldog staff will feel able to register and lend a hand - If you do join our forum please refrain from abusing these members, they are only here to try and help. The team here at my-bulldog-hell feel that Bulldog are sincere in their commitment to work with this site and improve the relationship they have with their customers. ”

And why not? In reality, companies don’t have anything to fear from customer blogs. Nobody went broke by listening to the customers. Nor by improving their service. In the past, anyone going to bulld0g-hell would run straight off to Wanadoo, or BT. Now, they might just sign up.