Blog Relations

Yahoo! is lendings its weight to the mini-boom in podacasts, by launching a site dedicated to the new media (you’ll find it at Podcasts.yahoo.com). In itself, that is not of huge signficance. But it shows how podcasts are gradually crawling into the mainstream. The internet has already revolutionised printed media, and is still doing so. My own guess is that process still has a long way to go. Now podcasts look set to revolutionise broadcast media as well. That may take a decade or more to happen – but the process has clearly started.