Blog Relations
Responses to Blog Relations PR Survey
Sample of 50 PR PROs
| In which country do you work? | percent |
| UK | 50 |
| USA | 30 |
| Belgium | 4 |
| Ireland | 4 |
| France | 2 |
| Italy | 2 |
| Malaysia | 2 |
| Netherlands | 2 |
| Sweden | 2 |
| Singapore | 2 |
| How often do you read a blog or blogs? | percent |
| Never or rarely | 16 |
| Every now and then | 20 |
| About once a week | 6 |
| Several times a week | 6 |
| At least five times a week | 50 |
| Have you ever pitched a blog, if so, how often? | percent |
| No answer | 2 |
| I have never pitched a blog | 56 |
| I occasionally pitch blogs | 28 |
| I regularly pitch blogs | 14 |
| How many blogs would you say have influence | percent |
| No answer | 4 |
| Hardly any blogs have any influence | 8 |
| There are a few influential blogs | 44 |
| There are already a good number of influential blogs | 44 |
| Do Blogs pose a threat to corporate reputations? (May tick more than one answer) | percent |
| Blogs pose a significant threat | 44 |
| Blogs don’t pose that much of a threat | 14 |
| It is much harder to spot a crisis coming from a blog than from the traditional media | 42 |
| A disgruntled employee or a dissatisfied customer could use a blog to ignite a full-blown crisis | 64 |
| Businesses sometimes over-react to the threat posed by blogs | 34 |
| Businesses have not yet worken up to the threat posed by blogs | 58 |
| Don’t know | 2 |
| How many businesess do you think might benefit from setting up their own blogs | percent |
| No answer | 4 |
| There are a few exceptional cases where a business could benefit | 14 |
| There are quite a few businesses that could benefit | 48 |
| There are many businesses that could benefit | 34 |
Blogs and Public Relations
One is a survey of public relations firms, Blog Relations PR Survey of 50 PR firms by Blog Relations. The response was nearly split as to the perception of blogs as good or bad. Most had never pitched a blog and almost half feel there are “a good num…
Thanks for this survey. Results are really unexpected when you read figures this way : 66% think that blogs don’t pose a significant threat to corporate reputations, 36% that an employee or customer could not use a blog to ignite a full-blown crisis… Now I’m scared !
One question : how did you choose agencies/countries. For example, I think France is under represented considering it is the second country of the blogosphere (and yes I’m French !).
Hello Eric, Thanks for your interesting way of looking at it. You are right, it is worrying that so many PRs, don’t see that blogs are a potential threat. I think it just shows that they haven’t really cottoned on to blogs yet. I also think that some PRS just don’t want to stress the negative side. It isn’t in their blood. They always want to plug the positive.
I agree that France was under-represented. Our survey-takers came from two sources, those whom we invited – and we don’t know many PRs in France – and those who registered on a form from the site – and we don’t have so many readers in France as in UK and USA.
If we do this again, perhaps we should have a version of the survey in French.
Thanks for your answer. A feed RSS would help to get an alert next time you post a survey but I can’t find it here – don’t exclude I may be just stupid, I’m French
Hi Eric, there is a feed link in the footer. Sorry it’s not our sidebar at the moment. I only took it out this morning as a stage of a quick redesign – but not quick enough. I’ll put it back shortly.
In the meantime, the feed is
http://www.blog-relations.com/feed/
Blogs do not pose threat but in fact, helps in collecting data and information needed to improve the business.
This is interesting. What about outsourcing blogs? Please see my post on outsourcing in ‘Public Relations India’
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