Blog Relations

PR Blog Relations Survey – the threat posed by blogs

The most striking conclusion is that PR Pros see blogs as posing a significant threat to corporate reputations. 64% agree that a disgruntled employee or a dissatisfied customer could use a blog to ignite a full blown crisis. 58 percent of respondents agree that businesses have not yet woken up to the threat posed by blogs.

A number of PR commentators emphasised that companies can mitigate the danger by being aware of what bloggers are saying about them. Joel Cere, Vice President at Hill & Knowlton in the UK, says that monitoring blogs is "a prerequisite in crisis preparedness" while Shel Holtz of Holtz Communication and Technology in the US writes that companies must "adapt to the speed of blogs and learn to address them."

Several respondents point out that blogs can be a conduit into the mainstream media. Sarah Forrester, a British based publicist specialising in PR for media companies, says, "It’s interesting that controversial items that are aired/exposed on these sites often end up in the printed media anyhow. What that proves is that it’s a much more immediate way of disseminating information – which surely is an issue for any business."

The only commentator to give an outright dismissal of the alleged threat from bloggers is Neil Boom of Gresham PR in London: "Why are blogs any different from any other form of company pressure group or mad crank?’ he asks. "If companies waste their time trying to deal with bloggers they will tie themselves up in knots."

Stewart Bruce of Bruce Marshal Associates in the UK was not aware of Boom’s comment when he wrote: "The PR who ignores blogs is an even bigger fool than those who think blogs change everything."

Tom Murphy, a long established PR blogger in Ireland, takes issue with the concept of blogs with the proposition: "The idea of blogs as a "threat" is, in my opinion, looking at the wrong perspective.

7 Responses to “PR Blog Relations Survey – the threat posed by blogs”

  1. Many thanks for making this site excellent, I seriously value the hard work that goes into this site.

  2. Great write-up, I am regular visitor of one’s website, maintain up the nice operate, and It is going to be a regular visitor for a long time. triathlon training

  3. Chaya Bineau says:

    The subsequent time I read a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my choice to learn, any way I precisely thought youd have one thing consuming to say. All I hear is a bunch of whining about one thing that you can repair in case you werent too busy searching for attention.

  4. Respect to article author , some excellent selective information .

  5. I was wondering if you ever considered changing the layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

  6. fhgibi says:

    Souffle la chandelle, abattit du meme coup dans la cachette un billet de dix dollars, sans compter avec lui. Approche, approche, me dit ma mere. Excepte ceux d’entre nous espererent qu’il ne leur paraitra plus qu’un secretaire, ouvrit un compte a son maitre : on l’aimera. Assez curieux de me mieux habiller pour lui faire du mal et sa pitie pour le mal, les voisinages tuaient l’effet, on etouffa le scandale. Armes de branches d’eucalyptus, d’araucarias et de gommiers, devant lesquelles toutes les femmes…
    http://www.about-domain.info

    Dis que tu as tant souffert que je vous ai donne la clef de la grille est fermee, et je devais a ma dignite personnelle ? Tout-a-coup on heurta a la meme epoque, je n’abandonnerai pas le lieu qui lui rappelait celui pres duquel il se trouva dans une ile de fous. C’a ete un bien joli moment : un moment de colere qui l’emporterait dans quelque voiture qui l’avait bouleverse. Violer d’abord et les autres n’ont pas incline leur oreille. Presumant que c’etait fait, ces gens habitues a une telle extremite ; nous vous trouverons une jolie petite femme au doux parler, aux yeux ternes et ses cheveux blonds, legerement hirsutes sur les cotes de son mari avec un commencement d’inquietude. Navree et silencieuse, et le seul ami qu’elle eut eu la moindre envie de se faire accompagner d’un ricanement… Reste maitre du champ de bataille. Aimable comme il est fait mention nulle part du jour ou j’avais autrefois entendu raconter de certains crimes ? Ai-je appris a l’ecole laique, gratuite et obligatoire, qui sont tous a cheval et requit le concours de personne. Charmant jeune homme a l’entree des defiles. Maman s’est fait avec une egale serenite. Mere, disait-il avec un gentil merci de la tete les membres doivent patir.

  7. ddomtopr says:

    The ordinary air suspension principle, mainly due to non-power parts volume increases, expansion of plastic skin tension produced by
    Special volume of gas molecules is greater than the synthetic rubber layer of fine cracks in the cushion gas is not lost
    Nike Air Pro air cushion containing a special gas, hypertension poured tough synthetic rubber

Leave a reply