Perhaps I’m nacarcistic, but the first search that I carried out on Google’s new blog engine http://google.com/blogsearch was for our own key words.  I’m glad to say that Google ’s blog search is kinder to us than the main Google site, and all our recent posts are showing up nicely.

Next I put in the word "Dell". Third item up was "Dear Mr. Dell, I won’t bore you with all the details of my Dell Hell saga"…  The top response was not much better for Dell. It was called "Watch out Dell" - about an aircraft advertising  Sun computers over Dell’s HQ.

"Iraq bomb" brought up nothing about today’s atrocities.  So much for the blogger of Baghdad. Western bloggers are concerned about the  domestic angle.   "September 11th" and "katrina" are much more productive searches.

"General Motors" yielded this - a video pitch by a French blog consultant explaining why businesses can benefit from blogs - but actually, General motors’ own blog was not very conspicuous in the search.

As far as I can tell, Google Blog Search brings up the most recent material.   The lesson is that it’s important to keep lots of fresh items on your blog stall.  Posting regularly will pay off.  The blogosphere is much more anarchic and uncontrolled by big bucks.   Those who are nimble and quick on their feet will do well on it. It takes months for Google’s main search engine to give due recognition to your online efforts.  The blog search can get the little guy to the top much sooner.