Blog Relations

In advertising circles, the name Martin Puris carries a certain degree of clout. He was the man who came up with the slogan ‘The Ultimate Driving Machine’ for BMW, one of the great ad lines of all time. So it is interesting to note that this veteran ad man has now turned his back on traditional adverts. He has just set up an agency called Not Traditional Media, precisely to steer old-style mass-market advertisers towards new mediums.

 Whether it is blogs, pods, or whatever, new media advertising is driving forwards every day.