One of the things that tends to worry those people taking an interest in blogs is this: Are they like the internet in 1996/97 - something that is about to become huge? Or are they like Wap in 1999, or 3G in 2000 - a lot of hype meeting a wall of indifference. My bet is they are going to be big for a simple reason. The technologies that work are those that allow us to talk to each other more - since communicating is what human beings like to do best. E-mail became huge because it allowed us to talk to each other (without it, many of us might not bother with the internet). Mobile and text messaging took off for the same reason. So did file sharing, and now Skype. Wap and 3G - and indeed most early websites - were just static, one-way information. The point about blogs is that they are a conversation, and, as it used to say in the BT ads, we all love to talk. For that reason, they’ll end up being as big as the internet itself.