31st day to build a better blog
31 August is significant date on the blogging calender for another reason apart from Blogday (see below). It is the last day of Darren Rose’s "31 Days to Build a Better Blog" on his Problogger blog.
Apart from giving us all the benefit of his own wisdom and experience acquired while building a profitable blog network, Darren has succeeded in networking in readers to provide their own ideas. On Day 3 he linked to our own "Top Ten Tips" and I am amazed to see readers are still clicking through to that page and leaving comments. His obviously has a huge and growing band of disciples.
Businesses who start blogging have to overcome some psychological hurdles. One consists of realising that it’s not all about tooth and claw competition. The power of blogging lies in linking and networking. Dell failed to understand this when they thought that a lone blogger (Jeff Jarvis of Buzzmachine) was buzzing in their hair and was no more than an irritant. They didn’t see that others would link to him and run with his "Dell Hell" campaign. Things can really take off on the web by contagion. Business blogs can be a form of viral marketing.
