Deutsche Endorses Blogs
The economics team at Deutsche Bank have just published a note analysing the rapid growth of corporate bogs (you’ll find it at www.dbresearch.com). Their conclusion? "We believe there is scope - even if limited - for using corporate blogs". They suggest customer relationship blogs for new products, and CEO blogs for image-building and agenda setting. They also have some origninal ideas - for example, blogs could be an essential tool for crisis management.
The endorsement of Deutsche Bank is more example of how corporate blogs are shifting into the mainstream.
