Blog Focus Groups
Umbria Comminications, a new start-up in the U.S., has and interesting take on bogs. It is using them as a giant focus group, trawling the web using its own software to create reports on what is exciting the market and what isn’t. Feedback is emerging I think as the one thing that blogs have over other types of marketing. It is a great pool of opinion, from which companies can learn. The interesting point, however, is going to be whether can use blogs to shape opinion as well.
