Revenge

The American billionaire Mark Cuban has given an interesting example of one of the things a company can do with its own blog. On his blogmaverick.com site he takes issue with the headline on a story about him in the New York Times. Rather than rant and rave, he just re-produces the text of the interview and let’s people decide for themselves whether the NYT spun the story or not.

There is no need here to get into the rights and wrongs of the issue. What it does do is show us how a company can use a blog to balance up the way it is reported. Journalists might be a lot more careful about twisting an interview to suit their own agenda if they suspected the transcript might end up on a blog. It is all part of the process by which blogs, if used intelligently, can shift power back towards companies.  

This entry was posted on August 25th, 2005 and is filed under Blog Home, Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.