There is an interesting discussion on marketingsherpa.com about whether blogs can take the place of press releases. Customer discussions on a corporate blog, it suggests, can help to interest the media in a product. It can point then to case studies. And a blog can provide back-up and examples for a trend story that might feature a company’s products. Given that most press releases end up in the bin - or in the delete tray - maybe press offices should be thinking more about blogs as an effective way to get their message across.
-
Latest Posts
Storynory in Afghanistan
A while ago I was contacted by Noorjahan from Afghanistan. He asked me for permission to translate and publish Storynory’s version of the Golden Goose in the Dari language.
Read more...Twitter killed the blog star?
Blogging is not dead - but it’s true that Twitter has taken over some of the functions of blogging, including the trivia and the bilge.
Read more...Book Covers from Flickr
A book with a cover picture found on Flickr
Read more...Storynory: Newcastle to Hyderabad
Storynory has just been to Newcastle University to take part in a graduate seminar on entrepreneurs and education. Our audio stories are now being played to kids in private schools in india.
Read more...Edna Fernandes
Edna Fernandes is a journalist who has published two well-received books on India. Her website was beautiful but had low visibility in the search engines. She also wanted to be able to update it without going back to her designer.
Read more...
2 Comments
Interesting. There’s been claims by some bloggers who believe that the press release is dead and the blog now rules the entire PR world. That kind of hyperbole is simply nonsense.
Using the blog as you suggest is more subtle and more likely to succeed (I suspect) because it’s simply less blatant self-promotion.
But it assumes that UK media read blogs - do they? I’d love to know.
It’s a good idea, but of course a blog has to be interesting - unlike many press releases.
There’s been a recent survey in the states showing that around half of US journalists read blogs, but few think they are reliable (they are also fairly skeptical about mainstream media too). See http://www.magnet.com/index.php?s=_thought