Comments on: Blogs Vs. Press Releases http://www.blog-relations.com/2005/08/24/blogs-vs-press-releases/ We make blogs and Podcasts Thu, 20 Nov 2008 18:14:44 +0000 http://wordpress.org/?v=2.6.3 By: Hugh http://www.blog-relations.com/2005/08/24/blogs-vs-press-releases/#comment-23 Hugh Sun, 28 Aug 2005 23:11:12 +0000 http://www.blog-relations.com/2005/08/24/blogs-vs-press-releases/#comment-23 It's a good idea, but of course a blog has to be interesting - unlike many press releases. There's been a recent survey in the states showing that around half of US journalists read blogs, but few think they are reliable (they are also fairly skeptical about mainstream media too). See http://www.magnet.com/index.php?s=_thought It’s a good idea, but of course a blog has to be interesting - unlike many press releases.

There’s been a recent survey in the states showing that around half of US journalists read blogs, but few think they are reliable (they are also fairly skeptical about mainstream media too). See http://www.magnet.com/index.php?s=_thought

]]> By: David Rossiter http://www.blog-relations.com/2005/08/24/blogs-vs-press-releases/#comment-22 David Rossiter Fri, 26 Aug 2005 13:22:22 +0000 http://www.blog-relations.com/2005/08/24/blogs-vs-press-releases/#comment-22 Interesting. There's been claims by some bloggers who believe that the press release is dead and the blog now rules the entire PR world. That kind of hyperbole is simply nonsense. Using the blog as you suggest is more subtle and more likely to succeed (I suspect) because it's simply less blatant self-promotion. But it assumes that UK media read blogs - do they? I'd love to know. Interesting. There’s been claims by some bloggers who believe that the press release is dead and the blog now rules the entire PR world. That kind of hyperbole is simply nonsense.

Using the blog as you suggest is more subtle and more likely to succeed (I suspect) because it’s simply less blatant self-promotion.

But it assumes that UK media read blogs - do they? I’d love to know.

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