Blogs Vs. Press Releases
There is an interesting discussion on marketingsherpa.com about whether blogs can take the place of press releases. Customer discussions on a corporate blog, it suggests, can help to interest the media in a product. It can point then to case studies. And a blog can provide back-up and examples for a trend story that might feature a company’s products. Given that most press releases end up in the bin - or in the delete tray - maybe press offices should be thinking more about blogs as an effective way to get their message across.
26. August 2005 at 14:22
Interesting. There’s been claims by some bloggers who believe that the press release is dead and the blog now rules the entire PR world. That kind of hyperbole is simply nonsense.
Using the blog as you suggest is more subtle and more likely to succeed (I suspect) because it’s simply less blatant self-promotion.
But it assumes that UK media read blogs - do they? I’d love to know.
29. August 2005 at 00:11
It’s a good idea, but of course a blog has to be interesting - unlike many press releases.
There’s been a recent survey in the states showing that around half of US journalists read blogs, but few think they are reliable (they are also fairly skeptical about mainstream media too). See http://www.magnet.com/index.php?s=_thought