There’s been a lot of blog-posting and not a little bitching during these hot  Summer months about the so called ‘A’ list bloggers.   If  you’ve never heard their names, don’t worry.  Until two months ago, neither had I, but among those of us who now read and write blogs about blogs, these guys are the celebs.  They have oodles and oodles of readers.  They should be pretty pleased with themselves.  But recently they’ve been getting emotional.

Scobleizer, who is Microsoft’s top blogger, can’t take any more bitching from other bloggers: "This business just sucks sometimes and people forget you’re human. They think they have the right to attack you personally just cause of what you write. I also find that I’m not able to be human anymore — I’m not having fun anymore. It’s time to take some time away from the blog"

Molly, who is usually loved by all, asks "Did I play a “quit hurting me I’m a damsel in distress” card?" The answer is: Yes, I did."   She goes on to admit that despite being 42 and successful and having had 25 years of therapy, she still can’t control her outbursts, and that goes for her blog posting too.

Jeremy Wright says he’s unsubscribing to every ‘A’ List blogger, including his friend the Scobleizer.

Jason Calacanis of Weblogs Inc says the whole Technorati A list 100 of leading bloggers ’sucks’.

If you are new to all these people, you may ask, do they matter to anyone apart from themselves and each other?  They are as touchy as thespians and pop idols and nobody but a dedicated blogger knows who the Hell they are.  Certainly not over here in Europe.

Well they do matter.  Every industry needs personalities to bring it to wider attention.  The gossip columnists, other bloggers, even financial journalists need people to write about.  There’s usually a face on the cover of  Time or BusinessWeek. People are interesting.  Abstract concepts are obscure.

Blogging is starting to become something of an industry OVER THERE in the US, but not over here as yet. We need a few stars in our part of the Blogosphere. 

As far as I can tell, there are very few European blog personalities yet.  We have to rely on the our friends over on the other side of  the Big Pond.    The American  blogging culture doesn’t export that well.   It’s not like Hollywood, Coke or even the original A-Team on TV.  It’s often hard for us to understand what American bloggers are on about. 

So we need a few British and European blogging celebs.  They will probably be self-absorbed,   temperamental and a pain in the rear, but that’s the nature of celebdom.  When a blogger appears in Hello! Magazine, that’s probably the moment when European big businesses will start to take blogs as seriously as American ones do.

Any nominations for home-grown blog stars?  Self-nominations accepted.