As the so called blogosphere expands, it becomes harder to identify the blogs that matter.  Forbes Magazine has just published its own blog picks under the title Blog Power.

My personal favourite out of the ones they’ve chosen is the shopping blog, ‘Mighty Goods’ with the strap-line, ‘hurray for stuff!’ 

The aim is give out ideas for gifts and little luxuries.  It  makes money from  Google’s Adsence that generates context driven advertising spots.  These days there’s no need to sit next a guy who spends all day working the phone and smarming advertisers into paying for your spots.

It’s written with real enthusiam by material girl, Margaret Mason, who in her own words ‘is a sucker for good stuff.’  

Margaret  shelled out for top webdesigner Douglas Bowman to create the Mighty Goods site using the  blogging software, Movable Type.  Bowman specialises in low-key, tasteful design.  His own extremely well read blog has helped raise her profile.   Her investment has no doubt paid off.