The Pew Internet Study is the most widely quoted study on the blog phenomenon. It shows that blogs have taken of in a huge way in the states. They aren’t nearly so influential in Europe yet. But just wait….
By the end of 2004 blogs had established themselves as a key part of on-line culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted on-line; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.
