Podcasting
Podcasting is the latest frontier of blogging. It allows you to create an audio file and broadcast it from your blog. Visitors can subscribe to a feed and receive your audio broadcast on their computer when you publish it. They can listen to it at their convenience - even on the move using the latest mobile phones and iPods or similar devices.
Blogging has enabled anyone to be a publisher. Now anyone can be a radio station. The possibilities for corporations are interesting and are only just beginning to be explored.
As former BBC radio journalist, I’m following this one closely. It’s possible to be very creative with sound - perhaps rather more so than has been done already. You don’t want to listen to your boss giving you a sales spiel on your iPod.
General Motors already have podcasts attached to their FastLane blog. You can preview some of them here (no need to subscribe, just click on `stream’).
A US company IT Conversations is specialising in this field.
Naturally there’s already a blog about podcasting developments: Podcastingnews.
Some technical information on podcasting can be found here.
Pretty Pink Ponies Edition… » Podcasting with WordPress
