The American magazine, Business 2.0 - Holes in the Blogosphere? reports that blogs may not have been quite so influential in the US presidential race as some think. A study shows that they follow the buzz as much as they make it (are journalists any different?).
But Business 2.0 goes on to say that marketers can’t ignore blogs, as traditional advertising is losing its effectiveness.
16 percent of U.S. adults — some 32 million people — read blogs. This group includes 20 percent of the national newspaper audience and 40 percent of the talk-radio audience.
